About us

At Wild Rose, we feel our products are an excellent choice : When it comes to product development, we are uncompromisingly discerning. All Wild Rose products are created from a combination of clinical experience, traditional wisdom and modern knowledge. We begin with proven traditional formulas and then build upon the firm foundation with a structure of botany, biochemistry and herbology. By combining past wisdom with modern technology, we create products that reflect our commitment to excellence. We use the highest quality ingredients available. At Wild Rose, we believe this to be true and trust that you will come to realize the same. You are invited to enjoy greater health and well-being as a result of using our products.

For over thirty-five years, Terry Willard, Cl.H.,Ph.D., has studied the medicinal properties of plants. He is recognized as one of North America's leading Clinical Herbalists. He appears regularly in the print and electronic media as an exponent of responsible herbal use. He currently serves as the President of the Canadian Association of Herbal Practitioners, a professional member of the American Herbalist Guild and in the Canadian Health Food Association's Hall of Fame.

Dr. Willard is the author of twelve books on the subject of Herbs including the pivotal Wild Rose Herbal Series - a series of three textbooks written to educate herbalists. Two of his books, Mind-Body Harmony and Dr. Willard Flower Essence: Emotional Alchemy and Spiritual Evolution, have been particularly popular with the general public.

An active practitioner and teacher, Terry has a clinic in Calgary, Alberta. He is also director of the Wild Rose College of Natural Healing, which serves both classroom and correspondence students around the world.

He lectures on the main lecture circuit to trade shows and MLM rallies, training sessions for the Health Food Industry, Pharmacy Industry, Mass Market Industry.

He does many radio interviews and TV spots every year.

Terry lives on an organic herb farm on the Eastern Slopes of the Rocky Mountains, outside Calgary, Alberta, Canada.